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Sales Excellence

Mehr Vertriebspower einsetzen

  • 01-05-2020
  • Branchen & Märkte
Published in:
Authors
Martin Sinning
Dr. Beatrice Ermer
Published in
Sales Excellence | Issue 5/2020

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Excerpt

Effektives Leadmanagement gelingt heute nur durch die intensive Zusammenarbeit von Marketing und Vertrieb und mit Lead Nurturing. In Kombination mit Marketing Automation trägt dies zur effizienten Weiterqualifizierung von Kundenkontakten bei und stärkt so die Vertriebskraft. Wie Lead Nurturing in der Energiewirtschaft funktioniert. …

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previous article Investition in die mentale Fitness der Mitarbeiter
next article Über Änderungen besser vorher einigen
Title
Mehr Vertriebspower einsetzen
Authors
Martin Sinning
Dr. Beatrice Ermer
Publication date
01-05-2020
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 5/2020
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-020-0300-3

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