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Sales Excellence

Mehrumsätze generieren und Kundenbeziehungen festigen

  • 01-02-2025
  • Praxis & Prozesse
Published in:
Author
Dr. Marco Husmann
Published in
Sales Excellence | Issue 1-2/2025

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Excerpt

Der deutsche Maschinenbau befindet sich in einer Konjunkturdelle, das setzt die Branche seit zwei Jahren unter Erfolgsdruck. Aftersales bietet eine Chance auf Mehrumsätze, ist jedoch oft nicht im Vertriebsprozesse integriert. Im Beitrag werden Vorschläge für die bessere Integration von Aftersales im Vertrieb vorgestellt und dargelegt, wie Verkaufsteams diese effektiv umsetzen können, um Kundenbeziehungen und Umsatzsteigerungen zu festigen. …

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previous article Konkrete Potenziale zur Optimierung nutzen
next article So erreichen Sie die Vertriebsziele 2025
Title
Mehrumsätze generieren und Kundenbeziehungen festigen
Author
Dr. Marco Husmann
Publication date
01-02-2025
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 1-2/2025
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-025-2404-2

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