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15. Messe als Verkaufsförderung

  • 2026
  • OriginalPaper
  • Chapter
Published in:
Author
Helmut S. Durinkowitz
Published in
Crash-Kurs für Verkaufsleiter
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Messen sind effektive Instrumente zur Verkaufsförderung. Sie bieten direkten Kundenkontakt, stärken das Markenimage und ermöglichen die Generierung neuer Leads. Für den Erfolg sind klare Ziele, ein Standkonzept, Personal und Aktionen entscheidend. Die Vorbereitung, das Training und die Nachbearbeitung sind zentrale Erfolgsfaktoren. Pressearbeit und Einladungsmanagement erhöhen die Sichtbarkeit. Eine Nachbereitung sichert den nachhaltigen Messeerfolg. Messen verbinden Marketing, Verkauf und Kundenbindung.

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previous chapter Neukunden gewinnen und Bestandskunden aktivieren
next chapter Pressearbeit
Title
Messe als Verkaufsförderung
Author
Helmut S. Durinkowitz
Copyright Year
2026
Book
Crash-Kurs für Verkaufsleiter

Print ISBN: 978-3-658-50939-2

Electronic ISBN: 978-3-658-50940-8

Copyright Year: 2026

DOI
https://doi.org/10.1007/978-3-658-50940-8_15