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5. Methodology

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Author
Madhura Dumbre
Published in
Fact-Checking in the Digital Age
Publisher
Springer Fachmedien Wiesbaden

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Abstract

This study delves into the diverse fact-checking methods employed by media organizations and their influence on both internal operations and consumer perceptions. Through a mixed-methods approach, the research combines survey data and expert interviews to provide a comprehensive analysis. The survey, targeting a global audience aged 18 to 40, explores consumer habits, trust in online information, and the impact of fact-checking labels on engagement. Expert interviews with professionals from various regions and organizations offer insights into the operational challenges and strategic considerations behind fact-checking practices. The study highlights the balance between AI-assisted tools and manual methods, the role of fact-checking in politically polarized environments, and the unique challenges of internal editorial fact-checking. By integrating survey and interview data, the research provides a nuanced understanding of how fact-checking methods influence trust and engagement across different platforms, offering valuable insights for media professionals and digital marketers.
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Supplementary Information

The online version contains supplementary material available at https://doi.org/10.1007/978-3-658-50185-3_5.

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Title
Methodology
Author
Madhura Dumbre
Copyright Year
2025
Book
Fact-Checking in the Digital Age

Print ISBN: 978-3-658-50184-6

Electronic ISBN: 978-3-658-50185-3

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-658-50185-3_5
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