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Published in:
2021 | OriginalPaper | Chapter
Minding the Strategies: A Progressive Development Model
Author : Haijun Xia
Published in: Understanding China’s Real Estate Markets
Publisher: Springer International Publishing
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Abstract
Based on its rapid economic growth of the past four decades, China has the largest real estate market in the world. However, given the sheer number of domestic and foreign real estate enterprises operating in China, it also boasts one of the fiercest industrial competitions worldwide. The real estate enterprise Evergrande has the largest scales of real estate development operation in the country, and its business strategies of the past 20 years have followed progressive stages—namely, choosing the right scale for residential units, expanding into second-tier cities, returning to first-tier cities, and promoting diversified business operations.