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Sales Excellence

Mit digitaler Akquise und Content Kunden überzeugen

  • 01-05-2022
  • Titel
Published in:
Authors
Matthias Giebel
Julia Schober
Marcel Gehner
Published in
Sales Excellence | Issue 5/2022

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Excerpt

Die Neukundengewinnung stellt B2B-Unternehmen zusehends vor Probleme. Traditionelle Akquiseformen verlieren an Kraft und bringen kaum mehr Ergebnisse. Eine Lösung ist die digitale Kundenakquise mit Fokus auf relevanten Inhalten. …

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previous article Nicht der Kunde ist König, sondern der Kollege
next article "Die Kernfrage lautet, wie bin ich für Kunden relevant?"
Title
Mit digitaler Akquise und Content Kunden überzeugen
Authors
Matthias Giebel
Julia Schober
Marcel Gehner
Publication date
01-05-2022
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 5/2022
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-022-0909-5

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