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Sales Excellence

Mit einem Framework zur digitalen Reife

  • 01-03-2020
  • Sales & Science
Published in:
Authors
Maja Julia Malewski
Dr.-Ing. Christian Ahlfeld
Sven Maihöfer
Published in
Sales Excellence | Issue 3/2020

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Excerpt

Obwohl die Digitalisierung Unternehmen zum Handeln zwingt, forcieren nur wenige B2B-Unternehmen eine strukturierte Entwicklung des Vertriebs. Der Vertrieb ist oft auf die Einführung eines CRM-Systems beschränkt, technologische Innovationen bleiben ungenutzt. …

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previous article Und irgendwann kommt der Kunde dann auch zum Vertrieb ...
next article Nachholbedarf bei der Kundenorientierung
Title
Mit einem Framework zur digitalen Reife
Authors
Maja Julia Malewski
Dr.-Ing. Christian Ahlfeld
Sven Maihöfer
Publication date
01-03-2020
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 3/2020
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-020-0249-2

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"Das Werkzeug eines Vertrieblers ist zum Großteil erlernbar"

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Keine Werbung für Karteileichen

  • Branchen & Märkte

"Unternehmen müssen alles auf den Kundenprozess ausrichten"

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