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Sales Excellence

Mit Guided Selling zu mehr Kundenzufriedenheit

  • 01-05-2019
  • Betriebspraxis & Führung
Published in:
Authors
Thorsten Lips
Sabine Hartje
Selina Philipp
Published in
Sales Excellence | Issue 5/2019

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Excerpt

Im E-Commerce stehen B2B-Unternehmen vor der Herausforderung, geringe Nutzungsquoten bei komplexen Produkten zu haben. Es gilt, technische Detailspezifikationen in strukturierter Form digital zu erhalten und in bestellfähige Lösungen zu übersetzen. …

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previous article Kundendialog digital und emotional
next article Mit KI-Tools den Vertrieb transformieren
Title
Mit Guided Selling zu mehr Kundenzufriedenheit
Authors
Thorsten Lips
Sabine Hartje
Selina Philipp
Publication date
01-05-2019
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 5/2019
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-019-0064-9

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