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Sales Excellence

Mit guter Vorbereitung die Profitabilität verbessern

  • 01-02-2019
  • Betriebspraxis & Führung
Published in:
Authors
Dr. Kajetan Zwirglmaier
Markus Mayer
Published in
Sales Excellence | Issue 1-2/2019

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Excerpt

Trotz Digitalisierung sind Verhandlungen noch immer die dominante und entscheidende Erfolgsinstanz im Vertrieb und werden es auch in Zukunft bleiben. Doch nur wenige Unternehmen erkennen das Potenzial eines professionellen Verhandlungsmanagements. Wo Verhandlungsprozesse strukturiert geführt und an die DNA von Markt und Organisation angepasst werden, lässt sich das Ergebnis signifikant verbessern. …

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Title
Mit guter Vorbereitung die Profitabilität verbessern
Authors
Dr. Kajetan Zwirglmaier
Markus Mayer
Publication date
01-02-2019
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 1-2/2019
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-019-0006-6

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