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Mit Innovation das Historische erhalten

Wie Technologie und das Vernetzen der Welt das Restaurieren von Oldtimern erleichtert

  • 2017
  • OriginalPaper
  • Chapter
Published in:
Author
Johannes Crepon
Published in
CSR und Digitalisierung
Publisher
Springer Berlin Heidelberg

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Zusammenfassung

Der Oldtimer ist schon lange keine Randerscheinung mehr auf dem automobilen Parkett. Die großen Automobilhersteller, so auch die deutschen, haben sich dem Erhalt ihrer Geschichte angenommen. Neben dem Angebot von Ersatzteilen, speziell für Oldtimer, welche über Onlineshops oder „Classic Center“ vertrieben werden, wird die eigene Geschichte auch genutzt um bei der Vorstellung von neuen Modellen einen emotionalen Bogen zu spannen. Wo ist also der Platz eines Oldtimers im heutigen Zeitalter und wie lassen sich Trends und Entwicklungen wie autonomes Fahren, Elektromobilität und Carsharing damit in Einklang bringen?

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previous chapter Die Facetten des Innovations- und Systemmanagements zum Aufbau nachhaltiger Organisationen
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Title
Mit Innovation das Historische erhalten
Author
Johannes Crepon
Copyright Year
2017
Publisher
Springer Berlin Heidelberg
Book
CSR und Digitalisierung

Print ISBN: 978-3-662-53201-0

Electronic ISBN: 978-3-662-53202-7

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-662-53202-7_11
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