4. Mobile Adventure Rooms

Where do our experiences take place today? How do we share them today and where could we share them tomorrow? Consider the car as an experience space, as a mobile chat room, showroom and the new supermarket: these and other associations are not only occupied by consumer goods and product designers. The automotive industry, which to date has measured itself by the number of horsepower units, the diversity of model series and a 1:1 addition to a sedan series with an SUV model, suddenly finds itself in competition with information and entertainment providers, as well as mobility providers, when it comes to the favour of the mobility consumer. Will the OEM disappear from the windshield, and will the smartphone provider instead drive our mobility appetite? We go to a café and quickly searched the web for a new coat. Ten minutes later a car picks us up and drives us purposefully to the top 3 boutiques in the city to try on the coat in the appropriate size and colour that we have uncovered in the meantime. A utopia? Come and let us entertain you.