Mobile Commerce

Despite the rapid growth of the mobile game market worldwide, how intrinsic, and extrinsic, motivation factors affect user loyalty and in-game purchase intention across genders remains unknown. To address this research gap, this cross-sectional …

We propose a novel CNN architecture called ACTNET for robust instance image retrieval from large-scale datasets. Our key innovation is a learnable activation layer designed to improve the signal-to-noise ratio of deep convolutional feature maps.

As cloud data centers are dramatically growing, various applications are moved to cloud data centers owing to cost benefits for maintenance and hardware resources. However, latency-critical workloads among them suffer from some problems to fully …

Internet of Things (IoT) is a novel paradigm that connects several physical devices and the cyber world over the Internet. IoT technology is growing rapidly and soon will have an enormous innovation in our daily lives. With the increasing number …

The transformation in the field of marketing from the past to the present is quite remarkable. In short, this transformation can be summarized as follows: “Marketing 1.0” approach, which is expressed as product-centric marketing; then “Marketing …

Emerging markets present one of the significant challenges as well as opportunities for multi-national service firms, but the existing knowledge on the market is inadequate to address the same, even in the context of servicescapes. Servicescape …

Recently, the growth and advancement in mobile technology (such as mobile devices, smartphones, mobile wireless networks) have cushioned everyday lives of peoples across the globe. Interestingly, this can be attributed to the greater ease of …

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