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Mobile Commerce

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01-12-2020 | Handel | Infografik | Article

Das waren die Umsatzhits zwischen Black Friday und Cyber Monday

Black Friday, Black Week, Cyber Monday... die größten Einkaufs-Events der Welt kurbeln die Umsatzmaschinerie im Einzelhandel und dem virtuellen Vertrieb an. Was die Retail-Specials gebracht haben.

30-03-2020 | Handel | Infografik | Article

Bis zu 64.000 Handelsunternehmen von Pleite bedroht

Der Handel in Deutschland ist durch das Coronavirus im Alarmzustand. Geschlossene Ladenstraßen und Shops reißen große, teils existenzbedrohende Umsatzlücken. Der Paradigmenwechsel durch die digitale Transformation wird drastisch vorweggenommen.

01-08-2019 | Mobile Payment | Im Fokus | Article

Das Smartphone ist das zentrale Finanztool

Das kontaktlose Bezahlen ist schnell und einfach und immer mehr Verbraucher bevorzugen dieses Verfahren am Point of Sale. Aber wie sicher sind Bezahlprozesse per Near Field Communication (NFC)?

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Driving loyalty intentions of mobile games: a motivation theory perspective

Despite the rapid growth of the mobile game market worldwide, how intrinsic, and extrinsic, motivation factors affect user loyalty and in-game purchase intention across genders remains unknown. To address this research gap, this cross-sectional …


ACTNET: End-to-End Learning of Feature Activations and Multi-stream Aggregation for Effective Instance Image Retrieval

We propose a novel CNN architecture called ACTNET for robust instance image retrieval from large-scale datasets. Our key innovation is a learnable activation layer designed to improve the signal-to-noise ratio of deep convolutional feature maps.


OMBM-ML: efficient memory bandwidth management for ensuring QoS and improving server utilization

As cloud data centers are dramatically growing, various applications are moved to cloud data centers owing to cost benefits for maintenance and hardware resources. However, latency-critical workloads among them suffer from some problems to fully …


A novel vector-space-based lightweight privacy-preserving RFID authentication protocol for IoT environment

Internet of Things (IoT) is a novel paradigm that connects several physical devices and the cyber world over the Internet. IoT technology is growing rapidly and soon will have an enormous innovation in our daily lives. With the increasing number …

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2021 | OriginalPaper | Chapter

Omnichannel Strategies Under the Marketing 4.0 Paradigm: Conceptual Structure and Current Applications

The transformation in the field of marketing from the past to the present is quite remarkable. In short, this transformation can be summarized as follows: “Marketing 1.0” approach, which is expressed as product-centric marketing; then “Marketing …

2020 | OriginalPaper | Chapter

Servicescapes and E-Servicescapes Design Issues in Emerging Markets: Imperatives, Challenges and Agenda Setting

Emerging markets present one of the significant challenges as well as opportunities for multi-national service firms, but the existing knowledge on the market is inadequate to address the same, even in the context of servicescapes. Servicescape …

2021 | OriginalPaper | Chapter

Mobile Application Software Usability Evaluation: Issues, Methods and Future Research Directions

Recently, the growth and advancement in mobile technology (such as mobile devices, smartphones, mobile wireless networks) have cushioned everyday lives of peoples across the globe. Interestingly, this can be attributed to the greater ease of …

2021 | OriginalPaper | Chapter


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  • 02-03-2021 | In eigener Sache | Article

    Meistgeklickt auf Springer Professional im Februar

    Wir haben die beliebtesten Fachbeiträge, Bücher und Zeitschriftenartikel für Sie zusammengestellt. Diese Texte waren im Februar auf Springer Professional besonders erfolgreich.


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