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Supporting Strategic Decision-Making for Selection of Software Assets Read chapter Read first chapter

2016 | OriginalPaper | Chapter

Mobile Gamification Principles Applied to Social Engagement

Short Paper of Industry Experience

Author : Ethan Hadar

Published in: Software Business

Publisher: Springer International Publishing

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Abstract

Gamification in consumer mobile applications involves unique usability interaction and gestures, environmental setting, and consumers’ short attention span. In addition, privacy concerns introduce constraints to the gamified social activities particularly due to usage of social sharing. This paper presents mobile gamification principles applied at GAMIFO PaaS, a gamification-based social engagement cloud platform, and suggests requirements for constructing a flexible gamification toolset tuned for mobile applications. A case study is discussed with regard to the impact of location detection, Gyro and alerting, as well as gamification adjustment for mobile setting, such as the separation of allocated and redeemed events and timing of consumers’ attention. During the field experiments over 40 marketing campaigns were investigated, in which sales conversion ratio varied from 5 % to 50 %.

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previous chapter How Do Software Startups Pivot? Empirical Results from a Multiple Case Study
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Metadata
Title
Mobile Gamification Principles Applied to Social Engagement
Author
Ethan Hadar
Copyright Year
2016
Book
Software Business

Print ISBN: 978-3-319-40514-8

Electronic ISBN: 978-3-319-40515-5

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-3-319-40515-5_15

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