Mobile Marketing

Artificial intelligence (AI) continues to transform firm-customer interactions. However, current AI marketing agents are often perceived as cold and uncaring and can be poor substitutes for human-based interactions. Addressing this issue, this …

Digital transformation of the marketing organization forces firms to develop new digital marketing capabilities (DMCs) to remain competitive. However, despite considerable academic and managerial interest, the value relevance of DMCs beyond the …

Anthropomorphic voice assistants (e.g., Amazon Alexa) enable users to use natural-language voice commands to control “smart” objects and access the internet for information, shopping, and entertainment. Most manufacturers of voice assistants allow …

This paper investigates heterogeneous mobile app usage patterns through customer segmentation and further examines how customer characteristics are correlated with these heterogeneous usage patterns. The research utilizes a unique individual-level …

Information and communication technologies have contributed significantly to the development and growth of the tourism industry. Tourists use the Internet in all phases of the customer journey. In 2020, the typical user spent on average 6 h and 43 …

In diesem Kapitel wird ein Überblick über mobile Anwendungssysteme gegeben (Abb. 8.1). Programme, die auf mobilen Endgeräten ausgeführt werden, werden als App bezeichnet. Anfangs waren es vor allem Privatpersonen und Konsumenten, die sich Apps …

This chapter explores the increased interest in consumers’ emotional private life. Algorithmic systems allow marketing organisations to create new in-depth profiles of consumers’ psychology, measure sentiment in the digital marketplace, and …

This chapter provides an overview of the “algorithmic business” concept. The latter is a socio-technical notion describing the use of intelligent computational processes by business entities which allow making assessments, predictions and …