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25-05-2020 | Digitales Marketing | Im Fokus | Article

Performance-Hebel im E-Mail-Marketing nutzen

Weg von der Routine, hin zur Entfaltung von Optimierungspotenzialen, lautet das Erfolgsrezept im E-Mail-Marketing. Laut einer neuen Studie kommt es dabei vor allem auf saubere Empfängerlisten, Kreativität und regelmäßige Testings an.

27-04-2020 | Versicherungsvertriebsstrategie | Infografik | Article

Junge Erwachsene beschäftigen sich kaum mit Versicherungen

Versicherer interessieren sich für die Generation Z, doch die interessiert sich wenig für Versicherungen. Laut einer Umfrage unter 18- bis 20-Jährigen hat die Assekuranz bei dieser Zielgruppe ein schweres Standing.

20-04-2020 | Digitales Marketing | Im Fokus | Article

KI verschafft der E-Mail Innovationspotenzial

Künstliche Intelligenz hat eine Revolution im E-Mail-Marketing eingeleitet. Mit entsprechender User-Segmentierung und multivariatem Testing werden smarte Werbemittel zunehmend zum Standard.

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Zeitschriftenartikel

20-01-2021

26 years left behind: a historical and predictive analysis of electronic business research

This article reviews 26 years (1994–2020) of research on electronic business published in reputable journals of the field. The basic aim behind this study is to define the growth potential of electronic business and marketing as a theoretical …

18-01-2021

HybriDroid: an empirical analysis on effective malware detection model developed using ensemble methods

Malware detection from the smartphone has become a challenging issue for academicians and researchers. In this research paper, we applied five distinct machine learning algorithms and three different ensemble methods to develop a model for …

23-11-2020

5G Networks in the Value Chain

As Information and Communication Technologies are evolving rapidly and at an exponential pace‚ businesses are forced to cope with the latest trends in innovation and to respond to emerging needs and opportunities. The constant digitization and …

04-11-2020 | Conceptual/Theoretical Paper | Issue 1/2021 Open Access

A strategic framework for artificial intelligence in marketing

The authors develop a three-stage framework for strategic marketing planning, incorporating multiple artificial intelligence (AI) benefits: mechanical AI for automating repetitive marketing functions and activities, thinking AI for processing data …

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Buchkapitel

2021 | OriginalPaper | Chapter

Smart Tourism: Towards the Concept of a Data-Based Travel Experience

The main purpose of the chapter is to identify the potential of big data analysis (BDA) as a tool to enhance the tourism experience by offering products/services that are more personalised to meet each visitor’s unique needs and preferences, as …

2021 | OriginalPaper | Chapter

Grab Your Sunglasses—The Future of Thinks Tanks is as Bright as Ever

Niels Veldhuis, President of the Fraser Institute in Vancouver, BC, Canada, explores the Future of Think Tanks and Policy Advice around the World.

2021 | OriginalPaper | Chapter

The Entrepreneurial Challenges Ahead

The future perspectives of entrepreneurship have been discussed in the context of public policies in emerging markets with focus on India, Brazil, South Africa, and Mexico. In addition, global entrepreneurship agenda explaining the shift from …

2021 | OriginalPaper | Chapter

Digital Strategy Implementation in Marketing: New Performance and Risks

The article analyzes the possible directions for implementing digital tools and strategies in marketing, which is becoming a condition for competitive companies in global markets. Since, as a global process, digitalization covers all markets, the …

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In eigener Sache

  • 18-01-2021 | Automatisiertes Fahren | In eigener Sache | Article

    ATZ-Webinar zum Teleoperated Driving

    Teleoperiertes Fahren ist auf dem Vormarsch. Dabei steuert ein externer Operator das Fahrzeug über eine Online-basierte Fernsteuerung. Erfahren Sie mehr darüber am 10.02. im ATZ-Webinar mit T-Systems.

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