Mobile Marketing

Social media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of …

This article reviews 26 years (1994–2020) of research on electronic business published in reputable journals of the field. The basic aim behind this study is to define the growth potential of electronic business and marketing as a theoretical …

Malware detection from the smartphone has become a challenging issue for academicians and researchers. In this research paper, we applied five distinct machine learning algorithms and three different ensemble methods to develop a model for …

As Information and Communication Technologies are evolving rapidly and at an exponential pace‚ businesses are forced to cope with the latest trends in innovation and to respond to emerging needs and opportunities. The constant digitization and …

Kundenorientierung ist in aller Munde. Der Begriff hat in den letzten Jahren Einzug in die meisten Unternehmensbroschüren gefunden. Dabei zeigt sich in der Praxis, jede Organisation ist grundsätzlich kundenorientiert. Was in den meisten …

Multidimensional factor and cluster analysis and embedding-based machine learning were evaluated toward a knowledge-based recommendation system for supermarket e-marketing. The goal was to produce personalized notifications on special offers …

In this fast-paced technological advancement we are moving toward digitalization. Since the popularity of the marketing communication channel conventional media channels are newspaper, television, radio, direct mail and the yellow pages. Digital …

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