Weg von der Routine, hin zur Entfaltung von Optimierungspotenzialen, lautet das Erfolgsrezept im E-Mail-Marketing. Laut einer neuen Studie kommt es dabei vor allem auf saubere Empfängerlisten, Kreativität und regelmäßige Testings an.
Versicherer interessieren sich für die Generation Z, doch die interessiert sich wenig für Versicherungen. Laut einer Umfrage unter 18- bis 20-Jährigen hat die Assekuranz bei dieser Zielgruppe ein schweres Standing.
Künstliche Intelligenz hat eine Revolution im E-Mail-Marketing eingeleitet. Mit entsprechender User-Segmentierung und multivariatem Testing werden smarte Werbemittel zunehmend zum Standard.
This article reviews 26 years (1994–2020) of research on electronic business published in reputable journals of the field. The basic aim behind this study is to define the growth potential of electronic business and marketing as a theoretical …
Malware detection from the smartphone has become a challenging issue for academicians and researchers. In this research paper, we applied five distinct machine learning algorithms and three different ensemble methods to develop a model for …
As Information and Communication Technologies are evolving rapidly and at an exponential pace‚ businesses are forced to cope with the latest trends in innovation and to respond to emerging needs and opportunities. The constant digitization and …
04-11-2020 | Conceptual/Theoretical Paper | Issue 1/2021
Open Access
The authors develop a three-stage framework for strategic marketing planning, incorporating multiple artificial intelligence (AI) benefits: mechanical AI for automating repetitive marketing functions and activities, thinking AI for processing data …
The main purpose of the chapter is to identify the potential of big data analysis (BDA) as a tool to enhance the tourism experience by offering products/services that are more personalised to meet each visitor’s unique needs and preferences, as …
The future perspectives of entrepreneurship have been discussed in the context of public policies in emerging markets with focus on India, Brazil, South Africa, and Mexico. In addition, global entrepreneurship agenda explaining the shift from …
The article analyzes the possible directions for implementing digital tools and strategies in marketing, which is becoming a condition for competitive companies in global markets. Since, as a global process, digitalization covers all markets, the …
Teleoperiertes Fahren ist auf dem Vormarsch. Dabei steuert ein externer Operator das Fahrzeug über eine Online-basierte Fernsteuerung. Erfahren Sie mehr darüber am 10.02. im ATZ-Webinar mit T-Systems.
