Skip to main content
Top

2020 | OriginalPaper | Chapter

11. Mobilising Consumers for Food Waste Reduction in Finnish Media Discourse

Author : Liia-Maria Raippalinna

Published in: Food Waste Management

Publisher: Springer International Publishing

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Raippalinna explores how consumers are mobilised for food waste reduction in media discourse. Food waste reduction initiatives are often criticised for putting the responsibility on individual consumers, but little research exists on the mobilisation of consumers in actual contexts. Through critical discourse analysis of media texts, Raippalinna investigates how the food waste problem and consumers are constructed in relation to each other in Finlands leading newspaper Helsingin Sanomat 2010–2017. The analysis demonstrates that the discourses of consumer mobilisation appear mostly as consumer education where the consumer’s role is to manage individual consumption and household practices. The theoretical framework combines governmentality studies with a practice theoretical approach on consumption. Raippalinna discusses if and how media discourse can contribute to a transformation of food (waste) related practices.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Literature
go back to reference Åkesson, L. (2012). Waste in overflow. In B. Czarniawska & O. Löfgren (Eds.), Managing overflow in affluent societies (pp. 141–154). New York, NY: Routledge. Åkesson, L. (2012). Waste in overflow. In B. Czarniawska & O. Löfgren (Eds.), Managing overflow in affluent societies (pp. 141–154). New York, NY: Routledge.
go back to reference Alexander, C., Gregson, N., & Gille, Z. (2013). Food waste. In A. Murcott, W. Belasco, & P. Jackson (Eds.), The handbook of food research (pp. 471–483). London: Bloomsbury. Alexander, C., Gregson, N., & Gille, Z. (2013). Food waste. In A. Murcott, W. Belasco, & P. Jackson (Eds.), The handbook of food research (pp. 471–483). London: Bloomsbury.
go back to reference Barnett, C., Cloke, P., & Clarke, N. (2010). Globalizing responsibility: The political rationalities of ethical consumption. Hoboken, NJ: Wiley.CrossRef Barnett, C., Cloke, P., & Clarke, N. (2010). Globalizing responsibility: The political rationalities of ethical consumption. Hoboken, NJ: Wiley.CrossRef
go back to reference Bartiaux, F. (2008). Does environmental information overcome practice compartmentalization and change consumers’ behaviours? Journal of Cleaner Production, 16, 1170–1180.CrossRef Bartiaux, F. (2008). Does environmental information overcome practice compartmentalization and change consumers’ behaviours? Journal of Cleaner Production, 16, 1170–1180.CrossRef
go back to reference Bevir, M., & Trentmann, F. (2007). Introduction: Consumption and citizenship in the new governance. In. M. Bevir & F. Trentmann (Eds.), Governance, consumers and citizens: Agency and resistance in contemporary politics (pp. 1–22). Basingstoke: Palgrave Macmillan. Bevir, M., & Trentmann, F. (2007). Introduction: Consumption and citizenship in the new governance. In. M. Bevir & F. Trentmann (Eds.), Governance, consumers and citizens: Agency and resistance in contemporary politics (pp. 1–22). Basingstoke: Palgrave Macmillan.
go back to reference Blommaert, J. (2005). Discourse: A critical introduction. Cambridge: Cambridge University Press.CrossRef Blommaert, J. (2005). Discourse: A critical introduction. Cambridge: Cambridge University Press.CrossRef
go back to reference Cappellini, B., & Parsons, E. (2013). Practicing thrift at dinnertime: Mealtime leftovers, sacrifice and family membership. The Sociological Review, 60, 121–134.CrossRef Cappellini, B., & Parsons, E. (2013). Practicing thrift at dinnertime: Mealtime leftovers, sacrifice and family membership. The Sociological Review, 60, 121–134.CrossRef
go back to reference Coveney, J. (2006). Food, morals and meaning: The pleasure and anxiety of eating (2nd ed.). Abingdon: Routledge.CrossRef Coveney, J. (2006). Food, morals and meaning: The pleasure and anxiety of eating (2nd ed.). Abingdon: Routledge.CrossRef
go back to reference Dickinson, R. (2013). Food and the media: Production, representation, and consumption. In A. Murcott, W. Belasco, & P. Jackson (Eds.), The handbook of food research (pp. 439–454). London: Bloomsbury. Dickinson, R. (2013). Food and the media: Production, representation, and consumption. In A. Murcott, W. Belasco, & P. Jackson (Eds.), The handbook of food research (pp. 439–454). London: Bloomsbury.
go back to reference Ekström, M. P., & Jonsson, I. M. (2009). Family meals: Competence, cooking and company. In H. Janhonen-Abruquah & P. Palojoki (Eds.), Food in contemporary society (pp. 23–28). Helsinki: University of Helsinki. Ekström, M. P., & Jonsson, I. M. (2009). Family meals: Competence, cooking and company. In H. Janhonen-Abruquah & P. Palojoki (Eds.), Food in contemporary society (pp. 23–28). Helsinki: University of Helsinki.
go back to reference Evans, D. (2012). Beyond the throwaway society: Ordinary domestic practice and a sociological approach to household food waste. Sociology, 46(1), 41–56.CrossRef Evans, D. (2012). Beyond the throwaway society: Ordinary domestic practice and a sociological approach to household food waste. Sociology, 46(1), 41–56.CrossRef
go back to reference Evans, D. (2014). Food waste: Home consumption, material culture and everyday life. London: Bloomsbury Academic.CrossRef Evans, D. (2014). Food waste: Home consumption, material culture and everyday life. London: Bloomsbury Academic.CrossRef
go back to reference Evans, D., Campbell, H., & Murcott, A. (2013). A brief pre-history of food waste and the social sciences. The Sociological Review, 60, 5–26.CrossRef Evans, D., Campbell, H., & Murcott, A. (2013). A brief pre-history of food waste and the social sciences. The Sociological Review, 60, 5–26.CrossRef
go back to reference Evans, D., Welch, D., & Swaffield, J. (2017). Constructing and mobilizing ‘the consumer’: Responsibility, consumption and the politics of sustainability. Environment and Planning A: Economy and Space, 49(6), 1396–1412.CrossRef Evans, D., Welch, D., & Swaffield, J. (2017). Constructing and mobilizing ‘the consumer’: Responsibility, consumption and the politics of sustainability. Environment and Planning A: Economy and Space, 49(6), 1396–1412.CrossRef
go back to reference Fairclough, N. (1992). Discourse and social change. Cambridge: Polity. Fairclough, N. (1992). Discourse and social change. Cambridge: Polity.
go back to reference Fairclough, N., Mulderrig, J., & Wodak, R. (2011). Critical discourse analysis. In T. A. Van Dijk (Ed.), Discourses studies: A multidisciplinary introduction (2nd ed., pp. 357–367). Thousand Oaks, CA: Sage.CrossRef Fairclough, N., Mulderrig, J., & Wodak, R. (2011). Critical discourse analysis. In T. A. Van Dijk (Ed.), Discourses studies: A multidisciplinary introduction (2nd ed., pp. 357–367). Thousand Oaks, CA: Sage.CrossRef
go back to reference Gille, Z. (2013). From risk to waste: Global food waste regimes. The Sociological Review, 60, 27–46.CrossRef Gille, Z. (2013). From risk to waste: Global food waste regimes. The Sociological Review, 60, 27–46.CrossRef
go back to reference Goodman, M. K., Johnston, J., Cairns, K. (2017). Food, media and space: The mediated biopolitics of eating. Geoforum, 84, 161–168.CrossRef Goodman, M. K., Johnston, J., Cairns, K. (2017). Food, media and space: The mediated biopolitics of eating. Geoforum, 84, 161–168.CrossRef
go back to reference Halkier, B. (2010). Consumption challenged: Food in medialised everyday lives. Farnham: Ashgate. Halkier, B. (2010). Consumption challenged: Food in medialised everyday lives. Farnham: Ashgate.
go back to reference Heinonen, V. (1998). Talonpoikainen etiikka ja kulutuksen henki: Kotitalousneuvonnasta kuluttajapolitiikkaan 1900-luvun Suomessa [Peasant ethics and the spirit of consumption: From household advicing to consumer policy in the 20th century Finland]. Helsinki: Suomen historiallinen seura. Heinonen, V. (1998). Talonpoikainen etiikka ja kulutuksen henki: Kotitalousneuvonnasta kuluttajapolitiikkaan 1900-luvun Suomessa [Peasant ethics and the spirit of consumption: From household advicing to consumer policy in the 20th century Finland]. Helsinki: Suomen historiallinen seura.
go back to reference Karrebæk, M. S., Riley, K. C., & Cavanaugh, J. R. (2018). Food and language: Production, consumption, and circulation of meaning and value. Annual Review of Anthropology, 47(1), 17–32.CrossRef Karrebæk, M. S., Riley, K. C., & Cavanaugh, J. R. (2018). Food and language: Production, consumption, and circulation of meaning and value. Annual Review of Anthropology, 47(1), 17–32.CrossRef
go back to reference Katajajuuri, J., Silvennoinen, K., Hartikainen, H., Heikkilä, L., & Reinikainen, A. (2014). Food waste in the Finnish food chain. Journal of Cleaner Production, 73, 322–329.CrossRef Katajajuuri, J., Silvennoinen, K., Hartikainen, H., Heikkilä, L., & Reinikainen, A. (2014). Food waste in the Finnish food chain. Journal of Cleaner Production, 73, 322–329.CrossRef
go back to reference Kortetmäki, T., & Silvasti, T. (2017). Charitable food aid in a Nordic welfare state: A case for environmental and social injustice. In A. L. Matthies & K. Närhi (Eds.), The ecosocial transition of societies: The contribution of social work and social policy (pp. 219–233). London: Routledge. Kortetmäki, T., & Silvasti, T. (2017). Charitable food aid in a Nordic welfare state: A case for environmental and social injustice. In A. L. Matthies & K. Närhi (Eds.), The ecosocial transition of societies: The contribution of social work and social policy (pp. 219–233). London: Routledge.
go back to reference Lindegaard, L. B. (2016). The discursive intersection of the government of others and the government of self in the face of climate change. In P. McIlvenny, J. Z. Klausen, & L. B. Lindegaard (Eds.), Studies of discourse and governmentality (pp. 95–117). Amsterdam: John Benjamins Publishing. Lindegaard, L. B. (2016). The discursive intersection of the government of others and the government of self in the face of climate change. In P. McIlvenny, J. Z. Klausen, & L. B. Lindegaard (Eds.), Studies of discourse and governmentality (pp. 95–117). Amsterdam: John Benjamins Publishing.
go back to reference Maniates, M. (2002). Individualization: Plant a tree, by a bike, save the world? In T. Princen, K. Conca, & M. Maniates (Eds.), Confronting consumption (pp. 43–66). Cambridge, MA: The MIT Press. Maniates, M. (2002). Individualization: Plant a tree, by a bike, save the world? In T. Princen, K. Conca, & M. Maniates (Eds.), Confronting consumption (pp. 43–66). Cambridge, MA: The MIT Press.
go back to reference Mayes, C. (2014). Governing through choice: Food labels and the confluence of food industry and public health discourse to create ‘healthy consumers’. Social Theory & Health, 12(4), 376–395.CrossRef Mayes, C. (2014). Governing through choice: Food labels and the confluence of food industry and public health discourse to create ‘healthy consumers’. Social Theory & Health, 12(4), 376–395.CrossRef
go back to reference Mayes, C. (2017). Food at the nexus of bioethics and biopolitics. In M. Rawlinson & C. Ward (Eds.), The Routledge handbook of food ethics (pp. 167–177). London: Routledge. Mayes, C. (2017). Food at the nexus of bioethics and biopolitics. In M. Rawlinson & C. Ward (Eds.), The Routledge handbook of food ethics (pp. 167–177). London: Routledge.
go back to reference McIlvenny, P., Klausen, J. Z., & Lindegaard, L. B. (Eds.). (2016). Studies of discourse and governmentality. Amsterdam: John Benjamins Publishing. McIlvenny, P., Klausen, J. Z., & Lindegaard, L. B. (Eds.). (2016). Studies of discourse and governmentality. Amsterdam: John Benjamins Publishing.
go back to reference Miller, P., & Rose, N. (2008). Governing the present: Administering economic, social and personal life. Oxford: Polity. Miller, P., & Rose, N. (2008). Governing the present: Administering economic, social and personal life. Oxford: Polity.
go back to reference Närvänen, E., Mesiranta, N., Sutinen, U., & Mattila, M. (2018). Creativity, aesthetics and ethics of food waste in social media campaigns. Journal of Cleaner Production, 195, 102–110.CrossRef Närvänen, E., Mesiranta, N., Sutinen, U., & Mattila, M. (2018). Creativity, aesthetics and ethics of food waste in social media campaigns. Journal of Cleaner Production, 195, 102–110.CrossRef
go back to reference O’Brien, M. (2007). A crises of waste: Understanding the rubbish society. London: Routledge. O’Brien, M. (2007). A crises of waste: Understanding the rubbish society. London: Routledge.
go back to reference Papargyropoulou, E., Lozano, R., Steinberger, J. K., Wright, N., & bin Ujang, Z. (2014). The food waste hierarchy as a framework for the management of food surplus and food waste. Journal of Cleaner Production, 76, 106–115.CrossRef Papargyropoulou, E., Lozano, R., Steinberger, J. K., Wright, N., & bin Ujang, Z. (2014). The food waste hierarchy as a framework for the management of food surplus and food waste. Journal of Cleaner Production, 76, 106–115.CrossRef
go back to reference Pearson, D., Mirosa, M., Andrews, L., & Kerr, G. (2017). Reframing communications that encourage individuals to reduce food waste. Communication Research and Practice, 3(2), 137–154.CrossRef Pearson, D., Mirosa, M., Andrews, L., & Kerr, G. (2017). Reframing communications that encourage individuals to reduce food waste. Communication Research and Practice, 3(2), 137–154.CrossRef
go back to reference Pearson, D., & Perera, A. (2018). Reducing food waste: A practitioner guide identifying requirements for an integrated social marketing communication campaign. Social Marketing Quarterly, 24(1), 45–57.CrossRef Pearson, D., & Perera, A. (2018). Reducing food waste: A practitioner guide identifying requirements for an integrated social marketing communication campaign. Social Marketing Quarterly, 24(1), 45–57.CrossRef
go back to reference Phillipov, M. (2017). Becoming food: Eating media. Geoforum, 84, 241–242.CrossRef Phillipov, M. (2017). Becoming food: Eating media. Geoforum, 84, 241–242.CrossRef
go back to reference Reno, J. (2015). Waste and waste management. The Annual Review of Anthropology, 44, 553–572.CrossRef Reno, J. (2015). Waste and waste management. The Annual Review of Anthropology, 44, 553–572.CrossRef
go back to reference Rumpala, Y. (2011). “Sustainable consumption” as a new phase in a governmentalization of consumption. Theory and Society, 40, 669–699.CrossRef Rumpala, Y. (2011). “Sustainable consumption” as a new phase in a governmentalization of consumption. Theory and Society, 40, 669–699.CrossRef
go back to reference Shove, E. (2010). Beyond the ABC: Climate change policy and theories of social change. Environment and Planning A: Economy and Space, 42(6), 1273–1285.CrossRef Shove, E. (2010). Beyond the ABC: Climate change policy and theories of social change. Environment and Planning A: Economy and Space, 42(6), 1273–1285.CrossRef
go back to reference Shove, E., Pantzar, M., & Watson, M. (2012). The dynamics of social practice: Everyday life and how it changes. London: Sage. Shove, E., Pantzar, M., & Watson, M. (2012). The dynamics of social practice: Everyday life and how it changes. London: Sage.
go back to reference Silvennoinen, K., Koivupuro, H.-K, Katajajuuri J.-M., Jalkanen, L., & Reinikainen, A. (2012). Ruokahävikki suomalaisessa ruokaketjussa. Foodspill 2010–2012 – hankkeen loppuraportti [Food waste in the Finnish food chain. Foodspill 2010–2012 report]. MTT Raportti 41. Jokioinen: MTT. http://www.mtt.fi/mttraportti/pdf/mttraportti41.pdf. Accessed on 12.3.2019. Silvennoinen, K., Koivupuro, H.-K, Katajajuuri J.-M., Jalkanen, L., & Reinikainen, A. (2012). Ruokahävikki suomalaisessa ruokaketjussa. Foodspill 2010–2012 – hankkeen loppuraportti [Food waste in the Finnish food chain. Foodspill 2010–2012 report]. MTT Raportti 41. Jokioinen: MTT. http://​www.​mtt.​fi/​mttraportti/​pdf/​mttraportti41.​pdf. Accessed on 12.3.2019.
go back to reference Soper, K., & Trentmann, F. (2008). Introduction: Consumption and citizenship in the new governance. In K. Soper & F. Trentmann (Eds.), Citizenship and consumption (pp. 1–16). Basingstoke: Palgrave Macmillan. Soper, K., & Trentmann, F. (2008). Introduction: Consumption and citizenship in the new governance. In K. Soper & F. Trentmann (Eds.), Citizenship and consumption (pp. 1–16). Basingstoke: Palgrave Macmillan.
go back to reference Southerton, D., & Evans, D. (2017). Consumption policies within different theoretical frameworks. In M. Keller, B. Halkier, T. Wilska, & M. Thuringer (Eds.), Routledge handbook of consumption (pp. 204–214). London: Routledge.CrossRef Southerton, D., & Evans, D. (2017). Consumption policies within different theoretical frameworks. In M. Keller, B. Halkier, T. Wilska, & M. Thuringer (Eds.), Routledge handbook of consumption (pp. 204–214). London: Routledge.CrossRef
go back to reference Thompson, K., & Haigh, L. (2017). Representations of food waste in reality food television: An exploratory analysis of Ramsay’s Kitchen Nightmares. Sustainability, 9(7), 1139.CrossRef Thompson, K., & Haigh, L. (2017). Representations of food waste in reality food television: An exploratory analysis of Ramsay’s Kitchen Nightmares. Sustainability, 9(7), 1139.CrossRef
go back to reference Trentmann, F. (2005). Knowing consumer—Histories, identities, practices: An introduction. London: Birkbeck ePrints. Trentmann, F. (2005). Knowing consumer—Histories, identities, practices: An introduction. London: Birkbeck ePrints.
go back to reference Van Vliet, B., & Spaargaren, G. (2017). Structural conditions for and against sustainable ways of consuming. In M. Keller, B. Halkier, T. Wilska, & M. Thuringer (Eds.), Routledge handbook of consumption (pp. 353–362). London: Routledge.CrossRef Van Vliet, B., & Spaargaren, G. (2017). Structural conditions for and against sustainable ways of consuming. In M. Keller, B. Halkier, T. Wilska, & M. Thuringer (Eds.), Routledge handbook of consumption (pp. 353–362). London: Routledge.CrossRef
go back to reference Warde, A., Welch, D., & Paddock, J. (2017). Studying consumption through the lens of practice. In M. Keller, B. Halkier, T. Wilska, & M. Thuringer (Eds.), Routledge handbook of consumption (pp. 25–35.) London: Routledge. Warde, A., Welch, D., & Paddock, J. (2017). Studying consumption through the lens of practice. In M. Keller, B. Halkier, T. Wilska, & M. Thuringer (Eds.), Routledge handbook of consumption (pp. 25–35.) London: Routledge.
go back to reference Watson, M. (2017). Sustainable consumption and changing practices. In M. Keller, B. Halkier, T. Wilska, & M. Thuringer (Eds.), Routledge handbook of consumption (pp. 343–351). London: Routledge.CrossRef Watson, M. (2017). Sustainable consumption and changing practices. In M. Keller, B. Halkier, T. Wilska, & M. Thuringer (Eds.), Routledge handbook of consumption (pp. 343–351). London: Routledge.CrossRef
Metadata
Title
Mobilising Consumers for Food Waste Reduction in Finnish Media Discourse
Author
Liia-Maria Raippalinna
Copyright Year
2020
DOI
https://doi.org/10.1007/978-3-030-20561-4_11

Premium Partner