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Managing Consumers’ Negative Comments in Period of Crisis. The Case of the Greek Super Markets Read chapter Read first chapter

2019 | OriginalPaper | Chapter

Modeling and Simulation of the Strategic Use of Social Media Networks in Search Engines for the Business Success of High Technology Companies

Authors : Damianos P. Sakas, Dimitrios K. Nasiopoulos, Panagiotis Reklitis

Published in: Strategic Innovative Marketing

Publisher: Springer International Publishing

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Abstract

In this research paper, we will analyze how and why the integration of Social Media into the market and sales with the goal of the business success of IT companies is necessary. Nowadays, there is a substantial shift in power from the recent heavy industries that dominated the business of marketing, public relations, advertising, the media market (newspapers, magazines, radio stations, television, and advertising boards) to the users of the Internet who can communicate, update, control, compare, recommend, comment on products, services, and companies. We are informed by Social Media, which is also being updated by us.

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Metadata
Title
Modeling and Simulation of the Strategic Use of Social Media Networks in Search Engines for the Business Success of High Technology Companies
Authors
Damianos P. Sakas
Dimitrios K. Nasiopoulos
Panagiotis Reklitis
Copyright Year
2019
Book
Strategic Innovative Marketing

Print ISBN: 978-3-030-16098-2

Electronic ISBN: 978-3-030-16099-9

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-030-16099-9_28

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