Modeling Relationships Between BSC-Oriented Attributes and Challenge Factors to Contractors’ Sustainability Productivity Management

This study aims to develop an innovation model for contractors’ sustainability productivity management (CSPM). The Delphi method is based on the KAMET rules to validate the proposed criteria. Semi-structured interviews with industry experts were conducted to refine the model, ensuring its feasibility and relevance in the real world. Developing a comprehensive model through the Balanced Scorecard (BSC) framework. It emphasizes BSC perspectives as a sustainable approach in CSPM. The study also points out some critical challenges that need fixing to make construction more environmentally friendly, including limited technology, limited funds, and workers who cannot change their ways of doing things. This model contributes academically and practically by offering a structured framework for integrating sustainability into contractor productivity management. It provides valuable insights for universities, industry professionals, and policymakers, equipping future construction leaders with sustainable strategies. Moreover, the study contributes to changing the public's perception of the construction industry as not only a resource-intensive and ecologically harmful sector but also has many ways to integrate sustainable development with improving productivity through a harmonious balanced approach between profits, corporate environmental responsibility (CER) and corporate social responsibility (CER) to ensure that development does not compromise and does not harm the interests of future generations, although limited, but the model found in this study is an essential step so that further studies can develop real-world empirical research by adapting to in line with the characteristics of the globalization trend of today's construction activities.