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4. Modellierung der Wirkungszusammenhänge der Lieferantenkommunikation auf den Anlauferfolg

  • 2024
  • OriginalPaper
  • Chapter
Published in:
Author
Claudia Gesell
Published in
Lieferantenkommunikation im Anlaufmanagement
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Wie in den vorangehenden Kapiteln erläutert, soll die zentrale Fragestellung – Leistet Kommunikation einen positiven Beitrag zu einem erfolgreicheren Anlauf? – mit Hilfe multipler Strukturgleichungsmodelle beantwortet werden. Zu diesem Zwick wird zunächst der erste theoretische Entwurf der Wirkungskette, des Strukturgleichungsmodells und Messmodells der Lieferantenkommunikation im Anlaufmanagement dargestellt. Anschließend wird die Forschungsmethodik sowie ein Überblick über die drei Forschungsmodelle und deren Zusammenhang gegeben.

Ergänzende Information

Die elektronische Version dieses Kapitels enthält Zusatzmaterial, auf das über folgenden Link zugegriffen werden kann https://doi.org/10.1007/978-3-658-45981-9_4.

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previous chapter Theorien zu den Wirkungszusammenhängen der Lieferantenkommunikation im Anlaufmanagement
next chapter Gestaltungsempfehlungen, Zusammenfassung und weiterer Forschungsbedarf
Title
Modellierung der Wirkungszusammenhänge der Lieferantenkommunikation auf den Anlauferfolg
Author
Claudia Gesell
Copyright Year
2024
Book
Lieferantenkommunikation im Anlaufmanagement

Print ISBN: 978-3-658-45980-2

Electronic ISBN: 978-3-658-45981-9

Copyright Year: 2024

DOI
https://doi.org/10.1007/978-3-658-45981-9_4
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