When the Opening Ceremony of the Tokyo Olympics took place on October 10, 1964, audiences around the world were watching live on television. Only four years earlier, the 1960 Olympics in Rome were recorded on reels, and these tapes were sent around the world for broadcasting. For the Tokyo Olympics, however, the United States provided the necessary technical support for Japan to be able to broadcast the Games via satellite and in color (Tagsold, 2002: 105–107). The Tokyo Olympics were also the first Games to be staged in Asia. Tokyo had already won the bid to stage the Olympics in 1940 but due to war, the right to the Games was given back to the International Olympic Committee in 1938 (Collins, 2007).
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