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2017 | OriginalPaper | Chapter

Mongolian Internet Consumers’ Attitude Towards Web Advertising

Authors : Bulganmaa Togookhuu, Junxing Zhang, Wuyungerile Li

Published in: Advanced Multimedia and Ubiquitous Engineering

Publisher: Springer Singapore

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Abstract

Web advertising is being given various opportunities to individuals and business enterprises. Web advertising has following advantages such as distributed directly announcing or data and marketing events without barriers of time and of location to the customers.
Aim of this study is to emphasis the facing problems, interrelation and attitudes of internet customers of Mongolia at websites of advertisements. This study based on survey of customers and 500 customers of internet participated at this survey. As a result of this study, information feature of web advertising and customers’ attitudes at website of advertisement are positive and impact the deepest influence. As a studying their real consumption and customers’ attitudes at web advertising, communication of customers and service providers will be improve and can exchange safety information each other.

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Metadata
Title
Mongolian Internet Consumers’ Attitude Towards Web Advertising
Authors
Bulganmaa Togookhuu
Junxing Zhang
Wuyungerile Li
Copyright Year
2017
Publisher
Springer Singapore
Book
Advanced Multimedia and Ubiquitous Engineering

Print ISBN: 978-981-10-5040-4

Electronic ISBN: 978-981-10-5041-1

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-981-10-5041-1_90

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