Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Das Wesen der Luxusmarke Read chapter Read first chapter

2017 | OriginalPaper | Chapter

24. Multicultural Human Capital in Luxury Companies

A Qualitative Study on Perceptions of Diversity and Hiring in Luxury Organizations

Authors : Anne-Flore Maman Larraufie, Jennifer D’Andrea

Published in: Luxusmarkenmanagement

Publisher: Springer Fachmedien Wiesbaden

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Zusammenfassung

This chapter investigates the depths of diverse and multicultural human capital in luxury companies, through the exploration of perceptions of Human Resource and Sales employees working in luxury companies. The need for multicultural employees with diverse backgrounds seems necessary for an organization to remain competitive amongst their competitors, but there is a need to explore this principal in luxury companies as well. Several semi-structured interviews and questionnaires were conducted of employees working in luxury companies from around the world in various sectors.While the respondents described their own personal experiences with luxury companies and diversity, they also shared their thoughts on the advantages and disadvantages of hiring employees with diverse cultures and backgrounds in luxury settings. A content analysis of the conducted interviews lead to the identification of four main subtypes of advantages for multicultural hiring within luxury companies: communication amongst clients, positive work environment, self-improvement and company growth.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter Prägung der Identität einer Luxusmarke durch ihren Gründer am Beispiel von Chronoswiss
next chapter Effective Anti-Counterfeiting Strategies for Luxury Brands in China
Literature
1.
Baron, A. (2007). Human capital management: achieving added value through people: Kogan Page Publishers.
2.
Batt, V., & Berghaus, B. (2014). Luxury Brands as Employers. In: The Management of Luxury in: Berghaus, B., Müller-Stewens, G., Reinecke, S. (Eds.), The Management of Luxury, 361-378. London UK: Kogan Page.
3.
Carpenter, M. A., Sanders, W. G., & Gregersen, H. B. (2001). Bundling human capital with organizational context: The impact of international assignment experience on multinational firm performance and CEO pay. Academy of Management Journal, 44(3), 493-511.
4.
Centre for Educational Research and Innovation (1998). Human Capital Investment: An International Comparison. OECD.
5.
Chevalier, M., & Gutsatz, M. (2012). Luxury Retail Management: How the World’s Top Brands Provide Quality Product and Service Support: John Wiley & Sons.
6.
Choy, W. K. W. (2007). Globalisation and workforce diversity: HRM implications for multinational corporations in Singapore. Singapore Management Review, 29(2), 1-19.
7.
Daily, C. M., Certo, S. T., & Dalton, D. R. (2000). International experience in the executive suite: the path to prosperity? Strategic Management Journal, 21(4), 515-523.
8.
Dubois, B., & Paternault, C. (1995). Observations: Understanding the World of International Luxury Brands: the “Dream Formula”. Journal of Advertising Research(July/August).
9.
Goll, I., Sambharya, R. B., & Tucci, L. A. (2001). Top management team composition, corporate ideology, and firm performance. MIR: Management International Review, 109-129.
10.
Green, K., López, M., Wysocki, A., & Kepner, K. (2002). Diversity in the Workplace: University of Florida, Institute of Food and Agricultural Sciences, Food and Resource Economics Department.
11.
Gundling, E., & Zanchettin, A. (2011). Global diversity: winning customers and engaging employees within world markets: Nicholas Brealey Publishing.
12.
Haas, M. R. (2006). Acquiring and applying knowledge in transnational teams: The roles of cosmopolitans and locals. Organization Science, 17(3), 367-384.
13.
Johnson, M. T. (2010). The Diversity Code: Unlock the Secrets to Making Differences Work in the Real World: AMACOM Div American Mgmt Assn.
14.
Kawamura, K. M., Eisler, R., Boyd, N., & Gessner, B. (2013). Human resource performance metrics: methods and processes that demonstrate you care. Cross Cultural Management: An International Journal, 20(2), 251-273.
15.
16.
Mortelmans, D. (2005). Sign values in processes of distinction: The concept of luxury. Semiotica, 2005(157), 497-520.
17.
Narula, R., & Marin, A. (2003). FDI spillovers, absorptive capacities and human capital development: evidence from Argentina. UNU-MERIT Research Memoranda (Vol. 16): UNU-MERIT.
18.
Ng, K.-Y., Tan, M. L., Ang, S., Burton, I. A., & Spender, J. C. (2011). Culture capital and cosmopolitan human capital: The impact of global mindset and organizational routines on developing cultural intelligence and international experiences in organizations. The Oxford handbook of human capital, 96-119.
19.
Strauss, A., & Corbin, J. (2008). Basics of Qualitative Research - 3rd Edition: Thousands Oaks.
20.
Metadata
Title
Multicultural Human Capital in Luxury Companies
Authors
Anne-Flore Maman Larraufie
Jennifer D’Andrea
Copyright Year
2017
Publisher
Springer Fachmedien Wiesbaden
Book
Luxusmarkenmanagement

Print ISBN: 978-3-658-09071-5

Electronic ISBN: 978-3-658-09072-2

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-658-09072-2_24