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Sales Excellence

Nachgefragt: Wohin entwickeln sich die neuen Key Account Manager?

  • 01-09-2023
  • Titel
Published in:
Published in
Sales Excellence | Issue 9/2023

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Excerpt

Sales Excellence: Herr Dr. Rapp, die Aufgaben von Key Account Managern haben sich mit der stärkeren Digitalisierung des Vertriebs gewandelt. Worauf kommt es im Key Account Management und bei KAM-Strategien heute besonders an? …

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previous article Moderne Key Account Manager sind agile Multitalente
next article "Halte den Tag sauber, dann ist das Jahr sauber!"
Title
Nachgefragt: Wohin entwickeln sich die neuen Key Account Manager?
Publication date
01-09-2023
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 9/2023
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-023-1680-y

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