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Published in:
2020 | OriginalPaper | Chapter
Narrative Change Architecture: Making Change Accessible
Authors : Christine Erlach, Michael Müller
Published in: Narrative Organizations
Publisher: Springer Berlin Heidelberg
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Abstract
Stories are always about change. Therefore, it makes sense to support change processes with narrative methods: When we think of change processes as stories, we need to know the starting point of each process well, i.e., the present state of the organization. This state also reveals a lot about the hidden aspects of the organization’s culture. Too many change processes are destined to fail because these latent, concealed attitudes and beliefs among employees remain unknown. A narrative change architecture can be built on this current state, and if a change story is told until its end, it can open and motivate employees for the intended change.