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2020 | OriginalPaper | Chapter

7. Nation’s Equity and Soft Power

Authors : Basskaran Nair, Saltanat Janenova, Balzhan Serikbayeva

Published in: A Primer on Policy Communication in Kazakhstan

Publisher: Springer Singapore

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Abstract

This chapter examines how Kazakhstan which aims to be among the top thirty countries in the world by 2050 in terms of various rankings and ratings, should manage its global reputation and soft power. It reviews different national issues within Kazakhstan that needs to be urgently attended to, and managed, if it is to achieve its goal for global recognition.

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Title: Nation’s Equity and Soft Power
Authors: Basskaran Nair
Saltanat Janenova
Balzhan Serikbayeva
Publisher: Springer Singapore
Book: A Primer on Policy Communication in Kazakhstan
Print ISBN: 978-981-15-0609-3

Electronic ISBN: 978-981-15-0610-9

Copyright Year: 2020
DOI: https://doi.org/10.1007/978-981-15-0610-9_7

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