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2016 | OriginalPaper | Chapter

3. Nature’s Approach to Design

Author : Jack Buffington

Published in: Frictionless Markets

Publisher: Springer International Publishing

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Abstract

Should products be designed as has life has been? If there is something for us to learn as product designers, the question is: is life on Earth due to a design and designer, or is it a result of a mechanical, slow, sequential process of emergence? In this chapter, I will delve into science to determine whether there is something for us as product designers to learn from nature about how our products should be conceived in this new twenty-first century frictionless market, and it is much different from how we do things today. From this learning will be the beginning of how we transform our supply chains and markets in this new model, one without the frictions of large organizations.

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Metadata
Title
Nature’s Approach to Design
Author
Jack Buffington
Copyright Year
2016
DOI
https://doi.org/10.1007/978-3-319-19536-0_3