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11. Navigating Asian Media: The Impact of Trendy Dramas on Future East Asian Pop Culture Shifts and Global Culture

Clusters of Future Studies: Past and Futures; Technological Trends

  • 2025
  • OriginalPaper
  • Chapter
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Abstract

This chapter delves into the transformative journey of East Asian pop culture, driven by the rise of trendy dramas. It explores how these dramas have become pivotal in shaping cultural narratives and identities, transitioning from U.S. dominance to Asia's regionalisation. The analysis highlights the symbolic power of media in fostering a collective regional identity and the role of trendy dramas in reflecting and shaping societal values. Key topics include the historical evolution of trendy dramas, their impact on cultural globalisation, and the shift from American and Japanese cultural dominance to regionalisation. The chapter concludes by emphasizing the importance of trendy dramas in redefining global culture and fostering a shared identity across diverse audiences, asserting East Asia's cultural presence on the global stage.

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Title
Navigating Asian Media: The Impact of Trendy Dramas on Future East Asian Pop Culture Shifts and Global Culture
Author
Hsin-Pey Peng
Copyright Year
2025
DOI
https://doi.org/10.1007/978-3-031-95770-3_11
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