Net Market Makers in the Australian B2B E-Space

This paper discusses the role of net market makers as intermediaries in the emergent Australasian B2B e-space. The discussion and findings of this paper are from a research project that investigated the business and operational issues of these intermediaries as highly volatile business entities. The findings include business opportunities arising from technology, revenue sources from intermediary services, factors contributing to success and the challenges of operating in an evolving and dynamic industry.