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Sales Excellence

Neue Herausforderungen in der Königsdisziplin

  • 01-12-2020
  • Titel
Published in:
Authors
Dr. Matthias Huckemann
Thorsten Krug
Published in
Sales Excellence | Issue 12/2020

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Excerpt

Die richtigen Preisstrategien stehen für nachhaltige Profitabilität sowie für die Wettbewerbs- und Zukunftsfähigkeit von Unternehmen. Doch wie beeinflusst Covid-19 diese Gesetzmäßigkeit? Die Umsetzung der jeweils angepassten Preispolitik bleibt auch in der Krise die wohl wichtigste Disziplin des Vertriebs, allerdings unter veränderten Vorzeichen. …

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previous article Personalien
next article Die Pricing Revolution
Title
Neue Herausforderungen in der Königsdisziplin
Authors
Dr. Matthias Huckemann
Thorsten Krug
Publication date
01-12-2020
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 12/2020
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-020-0418-3

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