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Sales Excellence

Neue Kunden in Sicht?

  • 01-05-2022
  • Intro
Published in:
Author
Eva-Susanne Krah
Published in
Sales Excellence | Issue 5/2022

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Excerpt

Die digitale Neukundengewinnung wird zusehends interessanter für Verkäufer. Sie ist längst nicht mehr nur ein Zusatzbaustein im Konzept umfassender Kundenakquise, sondern hat sich zur zentralen Säule in den Akquisestrategien des Vertriebs entwickelt. Durch die Digitalisierung und den offenen multimedialen Dialog mit Unternehmensentscheidern aus dem Einkauf bieten sich dem Vertrieb ganz neue Möglichkeiten, auf vielen Wegen neue Kunden zu generieren. Sie können Geschäftschancen über virtuelle Kontakte, etwa über Social Media, systematisch anbahnen und nutzen. …

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next article News
Title
Neue Kunden in Sicht?
Author
Eva-Susanne Krah
Publication date
01-05-2022
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 5/2022
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-022-0902-z

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