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Sales Excellence

Neuer Weg zu mehr Wachstum und Kundenbindung

  • 01-10-2022
  • Titel
Published in:
Authors
Dr. Isabel Huber
Dr. Jan-Christoph Jan-Christoph Köstring
Published in
Sales Excellence | Issue 10/2022

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Excerpt

B2B-Unternehmen sollten Omnichannel-Strategien zum Eckpfeiler ihres Vertriebsmodells machen - ihr Wachstum und ihr Standing im Markt hängen davon ab. Wie die Vertriebswege ausgebaut werden sollten, zeigt der McKinsey- Growth Equation Report 2022. …

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previous article "Analysierende Partner im Vertrieb"
next article Der Zielkunde als Primadonna unternehmerischer Motivation
Title
Neuer Weg zu mehr Wachstum und Kundenbindung
Authors
Dr. Isabel Huber
Dr. Jan-Christoph Jan-Christoph Köstring
Publication date
01-10-2022
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 10/2022
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-022-1536-x

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