3. New Economy Business Models in the Concepts of Big Data, the Sharing Economy and the Circular Economy

In the current economy, the ontological entity necessary for a market victory is the effective and efficient company business model. This model should be particularly capable of dynamic monetization. The logic of generating income from the business model must be preceded by embedding it in a given economic perspective. This determines the appropriate monetization mechanism resulting from this perspective. This chapter describes, among other things, the perspective of using the Big Data concept in the conceptualization and operationalization of business models. The assumptions for the use of the sharing economy in business models have been defined together with the reference, in the scientific discussion, to social factors that materialize them. Attention has been paid to the aspects of learning in building community networks which create digital business models. The mechanisms of using circular business models have been described and assumptions for the construction of robust business models in the circular economy have been determined.