New Global Communication Ecosystem Calls for Construction of New International Communication Philosophy

Currently, the media landscape is undergoing unprecedented changes. The media world is witnessing a transition from professional journalists to “everyone being a journalist” as well as the restructuring of communication power, structure and ecosystem. In this context, what should China do to enhance its international communication capacity? How should we address the challenges brought about by media transformation? Along with the growth of China, the vast majority of Western countries still haven’t changed their Cold War mentality when viewing China. In this case, what kind of “photographic plate” and what kind of picture should we present to the world? The article analyzes the situation that China’s international communication face, and proposes solutions to strengthen the country’s ability to disseminate its voices around the world. It concludes that new communication ideas are needed in the future development of communication studies as well as international communication theory and practice. Chinese media organizations and Gen-Z ought to be important contributors to the construction of new communication philosophy.