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2020 | OriginalPaper | Chapter

2. New Product Development

Authors : Claris Leung, Andy Hsiao, Michael Hobernicht, Kevin Camp, Vanessa Kung, Tugrul U. Daim

Published in: Innovation Management in the Intelligent World

Publisher: Springer International Publishing

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Abstract

Since the industrial revolution, the global industrial economy continues to expand rapidly. The automotive industry enabled people to live outside of cities and commute in. The aerospace industry has linked not only states but entire countries. Henry Ford’s assembly line revolutionized the way things were manufactured. At the heart of every successful design and manufacturing company is an efficient new product development process. This process allows engineers to understand their customers’ desires and make quantitative and qualitative decisions about what features to design into their product. Companies that can rapidly innovate, deploy product development strategies, and integrate tooling suppliers are likely to gain and maintain market share.

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Footnotes
1
Uncited references were used to develop this case.
 
Literature
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Metadata
Title
New Product Development
Authors
Claris Leung
Andy Hsiao
Michael Hobernicht
Kevin Camp
Vanessa Kung
Tugrul U. Daim
Copyright Year
2020
Publisher
Springer International Publishing
DOI
https://doi.org/10.1007/978-3-030-58301-9_2

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