News Marketing + Sales

Sales teams are struggling with longer sales cycles and declining closing rates. The results of a study from the AI sector show show the kind of transformation underway.

German consumers remain skeptical about generative artificial intelligence and consider it untrustworthy. Nevertheless, its use is not completely rejected. What companies should pay attention to now.

Simply selling products is no longer enough to retain demanding business customers. According to a study, the solution lies in solution selling, which focuses on customer needs—provided that the team is pulling in the same direction.

There are several stages in the process of developing a lead into a solid customer that require further definition: For example, what is a sales qualified lead (SQL), and how can it be identified? We explain it in a nutshell.

B2B buyer behavior in Germany is undergoing a massive shift toward online channels. This is shown by figures from a study by Sana Commerce and Sapio Research. Sales departments should seize this opportunity.

Generative AI is fundamentally changing the economy – and faster than many expected. A recent study shows that companies that use generative AI in a targeted manner expect a 38 percent increase in revenue over the next twelve months. But introducing this technology is much more than a mere technical upgrade. It requires a rethinking of processes, skills, and strategies in order to unleash its full potential.

Seeing products in a shop window and ordering them online later: Nowadays, this is a completely normal purchasing process. When a company sells its products through more than one channel, this is called multichannel distribution. We explain in a nutshell, how this business model works.

The Voice of the Customer (VoC) encompasses the opinions of customers about the company, their needs and desires. We have explained how you can determine and use the VoC in a nutshell.