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Sales Excellence

News

  • 01-06-2025
  • In Kürze
Published in:
Author
Eva-Susanne Krah
Published in
Sales Excellence | Issue 6/2025

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Excerpt

Potenzielle Kunden auf digitalem Weg zu einer Handlung zu bewegen, ist im Vertrieb zur Spitzendisziplin geworden. Um die Conversion-Raten anzukurbeln, braucht es jedoch die richtigen Strategien. Denn mittlerweile finden 70 Prozent der Customer Journey, also der Kundenreise, online statt, bevor Käufer den persönlichen Kontakt zum Vertrieb suchen. In der diesjährigen Benchmark-Studie des Content-Marketing-Anbieters Brixon Group wurden die Conversion-Raten im DACH-Industriesektor unter die Lupe genommen. Diese Kennzahlen geben an, ob eine Marketingmaßnahme Kunden erfolgreich zur Interaktion bringt. Dabei zeigt sich, dass die Industrie-Champions Conversion-Raten von 7,3 Prozent und mehr erzielen, während der Branchendurchschnitt bei 2,7 Prozent stagniert. Die Diskrepanz in der Performance ergibt sich aber nicht allein aus dem Budget oder der Unternehmensgröße, so ein Fazit aus der Studie. Vielmehr zählten fundierte Konzepte, klar
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previous article Clever profitabel sein
next article Sales Excellence digital
Title
News
Author
Eva-Susanne Krah
Publication date
01-06-2025
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 6/2025
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-025-2460-7

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