On the Life Aesthetics of Packaging Design in the Context of Digital Economy

All the beautiful satisfying things in life have their own internal aesthetic mechanism. Digital economy promotes the new pattern of digital economy integration and transformation of industrial digitalization and digital industrialization. In digital economy, the life aesthetics of the integration of science and art advocates judging and optimizing the things in life through the organic unity of science and aesthetics. First of all, through the literature reading and data collection analysis of creative packaging works and smart packaging cases, to explore the differences between smart packaging and traditional packaging, summed up for the packaging design of the new economic model under the innovative path. Secondly, the semantic difference method is used to integrate and filter the emotional vocabulary of the public in the new economy, to enhance the public’s sense of experience, and to analyze the process of beauty in the literary and creative packaging design from the perspective of life aesthetics, this paper discusses the integration of functional beauty and formal beauty. From the perspective of life aesthetics and technology aesthetics, this paper examines the innovative design of all elements of packaging, making it possible to reflect on the connotation and explicit innovation of life aesthetics in packaging design under the background of digital economy, to achieve the original intention and vision of making people’s lives better. The theory and method are proved to be accurate and applicable by taking the packaging design of time-honored cakes as an example.