2007 | OriginalPaper | Chapter
One market: 1.3 billion people
Authors : Harold Chee, Chris West
Published in: Myths about doing business in China
Publisher: Palgrave Macmillan UK
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China is the most populous nation on earth: its 1.3 billion people outnumber Europe and the United States twice over. This, of course, is not a myth. But are they “one market”?