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About this book

This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies.

In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions. As such, the work appeals for both its academic scope and practical reach.

Table of Contents

Frontmatter

2018 | OriginalPaper | Chapter

Chapter 1. Introduction

Christoph W. Künne

2018 | OriginalPaper | Chapter

Chapter 2. Theoretical Framework

Christoph W. Künne

2018 | OriginalPaper | Chapter

Chapter 3. Empirical Study I: Identifying Online Innovation Intermediaries in Healthcare

Christoph W. Künne

2018 | OriginalPaper | Chapter

Chapter 4. Empirical Study II: Exploring Online Innovation Intermediaries in Healthcare

Christoph W. Künne

2018 | OriginalPaper | Chapter

Chapter 5. Empirical Study III: Organizational Adoption of User Innovation Inputs

Christoph W. Künne

2018 | OriginalPaper | Chapter

Chapter 6. Discussion and Conclusion

Christoph W. Künne

2018 | OriginalPaper | Chapter

Chapter 7. Annexes

Christoph W. Künne

2018 | CompoundObjectErratum | Chapter

Erratum to: Online Intermediaries for Co-Creation

Christoph W. Künne

Backmatter

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