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2022 | Book

The Profession: Activities and Fields of Work Read chapter Read first chapter

Online journalism

Copywriting and conception for the internet. A handbook for training and practice

Author: Prof. Dr. Gabriele Hooffacker

Publisher: Springer Fachmedien Wiesbaden

Part of: Springer Professional "Wirtschaft+Technik" , Springer Professional "Wirtschaft"

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About this book

The handbook provides tips and practical guidance on copywriting for the Internet and intranet, moving images and podcasts, social networks and communities, forms and formats of the medium, and content management processes. How does one become an online journalist? Where do online journalists work? What do they need to know: journalistic craft, Internet skills, online law? How do you write teasers? How do you integrate user activities? What role do audio and video play in the cross-media web offering? How do you ensure that your content is found (search engine optimization)?
This book is a translation of an original German 5th edition Online-Journalismus by Gabriele Hooffacker, published by Springer VS, imprint of Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

Table of Contents

Frontmatter
1. The Profession: Activities and Fields of Work
Abstract
What do online journalists do? To be able to conceptualise, write and edit a contribution for the internet or intranet, and to prepare and present the content audiovisually, requires knowledge of the journalistic craft – often not only of one medium. This chapter describes the activities and the necessary skills.
Gabriele Hooffacker
2. The Medium
Abstract
How do online media differ from the others? What is the relationship between online journalism and journalism in the press, radio and television? Active users can be reached with interactive concepts – this is the subject of the first article in this chapter. Definitions of online journalistic forms follow in the next article. The constant presence of technology is changing and shaping online editorial processes, the workflow. The possibilities of content management range from content sharing to intelligent database concepts and dynamic content.
Gabriele Hooffacker
3. The Online Users
Abstract
The chapter describes user research methods and explains the basics of search engine optimization (SEO).
Gabriele Hooffacker
4. Hypertext and Storyboard
Abstract
This chapter provides practical guidance on designing for online use: How do I write hypertext? How do I ensure user-friendly navigation, how do I write a storyboard for the site?
Gabriele Hooffacker
5. Presentation Forms and Multimodal Formats
Abstract
What are the typical online forms and formats? The chapter distinguishes between information-oriented, narrative, opinion-oriented and service-oriented.
Gabriele Hooffacker
6. Participatory Forms and Formats
Abstract
Users can basically do two things online: first, they can retrieve predefined information, i.e. interact with a server (see the previous chapter), and second, they can interact with other users and the online editorial team. The forms that focus on communication with other users are what I call the participatory forms. In earlier editions of the textbook, they were called “communicative forms” to distinguish them from purely broadcast-oriented journalistic forms of presentation.
Gabriele Hooffacker
7. The Right
Abstract
This is about legal issues relevant to online media in German law: The first article provides an overview of the basics, responsibility for online content and linking. The second article is dedicated to copyright and exploitation, and the third to personality and likeness rights. The fourth article deals with data protection issues.
Gabriele Hooffacker
8. Education and Training
Abstract
Journalistic, technical and organisational skills that online journalists need are acquired throughout one’s life – by practising the profession.
But how to start? And what to choose: the 2-day course “Shooting with the smartphone” or the master’s degree course? Those who are just graduating from school tend to look for training opportunities, while those who are already in a (media) profession want to continue their education. This chapter provides tips.
Gabriele Hooffacker
Backmatter
Metadata
Title
Online journalism
Author
Prof. Dr. Gabriele Hooffacker
Copyright Year
2022
Electronic ISBN
978-3-658-35731-3
Print ISBN
978-3-658-35730-6
DOI
https://doi.org/10.1007/978-3-658-35731-3