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2024 | OriginalPaper | Chapter

Online Media Use and Risk of Cyberbullying Among Undergraduate Students of Chiang Mai Rajabhat University: Structural Equation Model

Authors : Supatatt Dangkrueng, Rungrapee Phadkantha, Wiranya Puntoon

Published in: Applications of Optimal Transport to Economics and Related Topics

Publisher: Springer Nature Switzerland

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Abstract

This study aims to investigate the relationship between online media usage and the risk of being subjected to internet harassment among undergraduate students at Chiang Mai Rajabhat University. The sample consists of 417 undergraduate students from Chiang Mai Rajabhat University, selected using accidental sampling. Data was collected through questionnaires. The independent variables involved in the research are age, gender, faculty of the respondents, time periods for using online media, the number of hours spent online per day, the number of devices assessing online media, and the number of activities engaged in on online media. Structural Equation Modeling (SEM) was employed to examine the associations among these variables. The results showed that the statistically significant factors that influence the risk of online cyberbully are different in each variable. Specifically, in the gender variable provided strong evidence, and very strong evidence was observed for the number of devices used to access online media. These were identified as significant factors affecting the risk of internet harassment among students.

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previous chapter An Analysis of Volatility Spillover Effect Between Energy and Agricultural Markets
next chapter The Factors Influencing Consumers’ Decisions to Purchase OTOP Products Through E-Marketplaces in Chiang Mai
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Metadata
Title
Online Media Use and Risk of Cyberbullying Among Undergraduate Students of Chiang Mai Rajabhat University: Structural Equation Model
Authors
Supatatt Dangkrueng
Rungrapee Phadkantha
Wiranya Puntoon
Copyright Year
2024
Book
Applications of Optimal Transport to Economics and Related Topics

Print ISBN: 978-3-031-67769-4

Electronic ISBN: 978-3-031-67770-0

Copyright Year: 2024

DOI
https://doi.org/10.1007/978-3-031-67770-0_45

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