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2023 | OriginalPaper | Chapter

5. Optimizing the Product Portfolio

Author : Diana Derval

Published in: Frontiers in Product Innovation Strategy

Publisher: Springer International Publishing

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Abstract

In this chapter, we find out with the cosmetics and the cleaning cases how to develop an optimal product portfolio—diverse enough to meet various customers’ demands yet lean. With the VELUX story, we look into sustainable investment and ESG.

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previous chapter Defining Sustainable Growth Strategies

next chapter Building a Visionary Innovation Roadmap

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Title: Optimizing the Product Portfolio
Author: Diana Derval
Publisher: Springer International Publishing
Book: Frontiers in Product Innovation Strategy
Print ISBN: 978-3-031-25822-0

Electronic ISBN: 978-3-031-25823-7

Copyright Year: 2023
DOI: https://doi.org/10.1007/978-3-031-25823-7_5

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