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2022 | OriginalPaper | Chapter

Organisationskultur und Unternehmenskommunikation

Author : Christian Fieseler

Published in: Handbuch Unternehmenskommunikation

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Organisationskultur ist ein entscheidender Faktor, um Unternehmenskommunikation authentisch erscheinen zu lassen. Um von Nutzen zu sein, sollte die Kultur eines Unternehmens systematisch erfasst, und in Hinblick auf eventuelle Widersprüche interpretiert werden. Interne Kommunikation ist ein Werkzeug, um sowohl Mitarbeiter in ihrer Organisation kulturell einzubinden wie auch, um zukunftsgerichtete, angestrebte Identitäten zu vermitteln, und so Organisationskultur proaktiv zu gestalten.

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Title: Organisationskultur und Unternehmenskommunikation
Author: Christian Fieseler
Publisher: Springer Fachmedien Wiesbaden
Book: Handbuch Unternehmenskommunikation
Print ISBN: 978-3-658-22932-0

Electronic ISBN: 978-3-658-22933-7

Copyright Year: 2022
DOI: https://doi.org/10.1007/978-3-658-22933-7_19