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6. Organisatorische Verankerung des Social-Media-Marketings

  • 2018
  • OriginalPaper
  • Chapter
Published in:
Author
Ralf T. Kreutzer
Published in
Social-Media-Marketing kompakt
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

In diesem Kapitel wird aufgezeigt, welche Möglichkeiten bestehen, um das Social-Media-Marketing in der Unternehmensorganisation zu verankern. Hierzu werden verschiedene Lösungskonzepte präsentiert. Dazu wurden verschiedene Inhalte meines Werkes „Praxisorientiertes Online-Marketing, 2018“ ausgewertet.

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previous chapter Controlling des Social-Media-Marketings
Title
Organisatorische Verankerung des Social-Media-Marketings
Author
Ralf T. Kreutzer
Copyright Year
2018
Book
Social-Media-Marketing kompakt

Print ISBN: 978-3-658-21146-2

Electronic ISBN: 978-3-658-21147-9

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-658-21147-9_6