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4. Organisatorische Verankerung eines Vertriebscontrollings

  • 2019
  • OriginalPaper
  • Chapter
Published in:
Author
Mario Pufahl
Published in
Vertriebscontrolling
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Die Implementierung eines Vertriebscontrollings ist mit organisatorischen Veränderungen verbunden. Unternehmens- und Vertriebsleitung müssen gemeinsam entscheiden, wer die Aufgaben des Vertriebscontrollings übernimmt, welche Art der organisatorischen Einbindung für das jeweilige Unternehmen richtig ist und auf welchem Weg das Vertriebscontrolling implementiert wird.

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previous chapter Operatives Vertriebscontrolling
next chapter Vertriebsinformationssysteme (VIS)
Title
Organisatorische Verankerung eines Vertriebscontrollings
Author
Mario Pufahl
Copyright Year
2019
Book
Vertriebscontrolling

Print ISBN: 978-3-658-25350-9

Electronic ISBN: 978-3-658-25351-6

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-658-25351-6_4
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