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Published in:
2011 | OriginalPaper | Chapter
Organizational Narratives
Published in: Aesthetic Communication
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Communication can be developed around a theme in which the sender interweaves a filigreed pattern of signs that works physically (sounds), musically (tone structures), and linguistically (bearers of meaning). To present a pattern requires time, so every new element in the pattern relates to previous elements and is open to later elements. But the theme of the communication can itself be developed as a sequence of time. Then, we are not talking about an argument or a discursive presentation but about a narrative, and then we are in the domain of aesthetics. In this chapter, we shall look at the close connection between organization and narrative.