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24-03-2021 | Digitales Marketing | Infografik | Article

Strategische Budget-Shifts im Marketing

Das kurzfristige Umdisponieren im Marketing bedingt durch die Pandemie räumt dem Digitalen Marketing oberste Priorität ein. Doch auch mit Maßnahmen, die kanalübergreifend sind, wappnen sich Unternehmen für die Zukunft.

14-10-2020 | Social Media Marketing | Im Fokus | Article

Worauf es im Influencer Marketing jetzt ankommt

Die Corona-Krise macht dem Influencer Marketing bislang kaum zu schaffen, setzt aber neue Impulse für die Kommunikation. Trends wie Multi-Plattform-Kampagnen bringen ebenfalls frischen Wind in die Branche.

09-06-2020 | Mediennutzung | Infografik | Article

Gewinner und Verlierer in der Corona-Krise

Viele Unternehmen haben ihre Werbebudgets drastisch gekürzt. Und das, obwohl Covid-19 die Verbraucher zu verstärktem Medienkonsum treibt. Einige Branchen scheinen von der Entwicklung jedoch zu profitieren.

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Zeitschriftenartikel

12-05-2021 | Transportation Engineering

Exploring Resident’s Daily Activity-Travel Behavior: Activity Pattern, Duration and Competition

This paper aims to deeply analyze the regularity of residents’ daily activity-travel behaviors to help traffic management departments predict travel demand and evaluate transportation policies. Taking time use data in American as empirical …

10-05-2021 Open Access

E-bike user groups and substitution effects: evidence from longitudinal travel data in the Netherlands

In recent years, the e-bike has become increasingly popular in many European countries. With higher speeds and less effort needed, the e-bike is a promising mode of transport to many, and it is considered a good alternative for certain car trips …

17-04-2021

The impact of advertising on social processes

In modern information society, advertising remains essential for the formation of social norms, value systems, and public consciousness, especially in the conditions of a pandemic. Despite the availability of a wide range of literature devoted to …

04-04-2021 Open Access

Is Facebook an effective tool to access foreign markets? Evidence from international export performance of fashion firms

Social networks are a driving force of digital transformation and offer firms the opportunity to market products and services to both international consumers and providers, establish durable relationships with them, and improve their own …

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Buchkapitel

2021 | OriginalPaper | Chapter

Amusement/Theme Parks and Resorts

This chapter reviews the history, economics, terminology, financial and accounting features and operating aspects of theme parks and resorts. An overview of how to think about and understand the business along with explanation of the ties to …

2021 | OriginalPaper | Chapter

Hotels

This chapter reviews the history, economics, terminology, accounting, and operating aspects of lodging and hospitality providers. Key performance metrics that are essential to evaluating competitive micro- and macro- economic and financial …

2021 | OriginalPaper | Chapter

Economic Perspectives

2021 | OriginalPaper | Chapter

Testing the Waters: A Sociological Analysis of Domestic Water Use and Consumption

By looking at water as a sociological object of analysis, the chapter outlines how the insights obtained from sociology can help to a great extent when framing both water as a commodity and water use as a practice. Building on the existing …

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In eigener Sache

  • 10-05-2021 | Finance + Banking | In eigener Sache | Article

    Bankmagazin-Webinar

    Automatisiertes Onboarding im Fokus „Onboarding und KYC-Management leicht gemacht“ präsentiert Box in Kooperation mit dem Bankmagazin am 17. Juni 2021 ab 10:00 Uhr in einem Webinar.

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