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8. Pandora’s AI Box: The AI Tsunami Is Rolling In

  • 2024
  • OriginalPaper
  • Chapter
Published in:
Author
Ralf Strauss
Published in
Data-Driven Customer Engagement
Publisher
Springer Nature Switzerland

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Abstract

The chapter 'Pandora’s AI Box: The AI Tsunami Is Rolling In' delves into the transformative impact of AI since the emergence of ChatGPT in 2023. It explains fundamental AI concepts such as strong and weak AI, foundational models, and various machine learning techniques. The text discusses the shift from traditional machine learning to deep learning and the role of natural language processing (NLP) in AI applications. It also explores the potential and challenges of generative AI, including the use of Large Language Models (LLMs) and their applications in marketing and sales. Additionally, the chapter highlights the emerging field of causal AI and its significance in decision-making and planning. The future of AI in these sectors is discussed, emphasizing the need for in-house expertise and data management. The text concludes with an overview of the current and upcoming AI applications, showcasing the rapid evolution and potential of AI in various industries.
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previous chapter Measurement and KPI Optimisation … Oldie, But Goldie
next chapter CRM Meets Customer Experience: Moments of Truth for the Customer
Title
Pandora’s AI Box: The AI Tsunami Is Rolling In
Author
Ralf Strauss
Copyright Year
2024
Book
Data-Driven Customer Engagement

Print ISBN: 978-3-031-64294-4

Electronic ISBN: 978-3-031-64295-1

Copyright Year: 2024

DOI
https://doi.org/10.1007/978-3-031-64295-1_8
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