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Marketing Letters
Published in: Marketing Letters 4/2006

01-12-2006

“Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions

Authors: Hyeong Min Kim, Thomas Kramer

Published in: Marketing Letters | Issue 4/2006

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Metadata
Title
“Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions
Authors
Hyeong Min Kim
Thomas Kramer
Publication date
01-12-2006
Publisher
Kluwer Academic Publishers
Published in
Marketing Letters / Issue 4/2006
Print ISSN: 0923-0645
Electronic ISSN: 1573-059X
DOI
https://doi.org/10.1007/s11002-006-9309-7

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