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Published in: Marketing Review St. Gallen 1/2015

01-03-2015 | Spektrum

Perspektivenwechsel im Sponsoringmanagement

Author: Thorsten Dum

Published in: Marketing Review St. Gallen | Issue 1/2015

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Unternehmen, die Sponsoring betreiben, binden immer häufiger interne Zielgruppen in ihre Sponsorships ein. Dieser neue Trend wird auch Sponsorship-linked internal Marketing (SLIM) genannt. Dieser Beitrag untersucht SLIM unter besonderer Berücksichtigung eines Fallbeispiels aus der Praxis. …
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Metadata
Title
Perspektivenwechsel im Sponsoringmanagement
Author
Thorsten Dum
Publication date
01-03-2015
Publisher
Springer Fachmedien Wiesbaden
Published in
Marketing Review St. Gallen / Issue 1/2015
Print ISSN: 1865-6544
Electronic ISSN: 1865-7516
DOI
https://doi.org/10.1007/s11621-015-0516-6