Skip to main content

Advanced Search

Projected result for your current search: 0

Search Operators:

You can use operators in your search query to narrow down your results even more. Click on the search operator to see an explanation of how it works.
Finds documents with exactly this word group, in exactly this word order and spelling (e.g. "employer branding").
Finds documents with both search terms (e.g. sales AND bonus).
Finds documents with one or the other search term (e.g. porsche OR volkswagen).
Finds documents with all search terms. Blank space is understood as AND (e.g. man robot production).
Finds documents with no appearance of the word behind NOT (e.g. ford NOT "harrison ford").
Finds documents where the search term is mentioned at least "n" times."n" may be any number (e.g. COUNT(gear)>8).
Finds documents with both search terms in any word order, permitting "n" words as a maximum distance between them. Best choose between 15 and 30 (e.g. NEAR(recruit, professionals, 20)).
Finds documents with the search term in word versions or composites. The asterisk * marks whether you wish them BEFORE, BEHIND, or BEFORE and BEHIND the search term (e.g. lightweight*, *lightweight, *lightweight*).
Finds documents with the search term in different spellings. "?" allows only one character (e.g. organi?ation).
Special characters are understood as AND (e.g. Miller Bros. & Sons).

Semantic Search

powered by (Link opens in a new window)
loading …
Log in
Top

4. Phase 2 im Vertriebszyklus: KI bei der Kontaktaufnahme

  • 2025
  • OriginalPaper
  • Chapter
Published in:
Author
Manuel Beck
Published in
Künstliche Intelligenz im Vertrieb
Publisher
Springer Fachmedien Wiesbaden

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Zusammenfassung

In diesem Kapitel wird der Einsatz von Künstlicher Intelligenz bei der Kontaktaufnahme untersucht, einem entscheidenden Schritt im Vertriebsprozess. Die Kontaktaufnahme ist von zentraler Bedeutung, da sie den ersten direkten Austausch mit potenziellen Kunden darstellt und somit den Grundstein für den weiteren Verkaufsprozess legt. Anschließend werden KI-basierte E-Mail-Kampagnen sowie Botschaften zum Produkt- oder Service-Mehrwert erläutert. Weitere Schwerpunkte sind die KI-gestützte Erstellung von Videocontent und automatisierte Social-Media-Interaktionen. Zudem wird die Nutzung von KI-basierten Chatbots und virtuellen Assistenten behandelt, gefolgt von der Automatisierung von Terminvereinbarungen. Abschließend werden praktische Prompting-Tipps für den Einsatz von ChatGPT und ähnlichen Tools vorgestellt.

Already a customer? Then log in here to gain access.

Customer login

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Business + Economics & Engineering + Technology"

Online-Abonnement

Springer Professional "Business + Economics & Engineering + Technology" gives you access to:

  • more than 130.000 books
  • more than 540 journals

from the following subject areas:

  • Automotive
  • Construction + Real Estate
  • Business IT + Informatics
  • Electrical Engineering + Electronics
  • Energy + Sustainability
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Mechanical Engineering + Materials
  • Surfaces + Materials Technology
  • Insurance + Risk


Secure your knowledge advantage now!

inform now

Springer Professional "Business + Economics"

Online-Abonnement

Springer Professional "Business + Economics" gives you access to:

  • more than 100.000 books
  • more than 340 journals

from the following specialised fileds:

  • Construction + Real Estate
  • Business IT + Informatics
  • Finance + Banking
  • Management + Leadership
  • Marketing + Sales
  • Insurance + Risk



Secure your knowledge advantage now!

inform now

For explorers: Get to know our platforms better with a free registration.

Register for free
previous chapter Phase 1 im Vertriebszyklus: KI bei Lead-Generierung und -Qualifizierung
next chapter Phase 3 im Vertriebszyklus: KI zur Unterstützung von Kundengesprächen
Title
Phase 2 im Vertriebszyklus: KI bei der Kontaktaufnahme
Author
Manuel Beck
Copyright Year
2025
Book
Künstliche Intelligenz im Vertrieb

Print ISBN: 978-3-658-46432-5

Electronic ISBN: 978-3-658-46433-2

Copyright Year: 2025

DOI
https://doi.org/10.1007/978-3-658-46433-2_4
This content is only visible if you are logged in and have the appropriate permissions.